Molly Hurford, reporter for Bicycling Magazine wrote:
“When the Dutch bicycle company, VanMoof, realized that many of its customers reported receiving bicycles which had been damaged during shipment, company leaders came up with an ingenious solution. Since the bikes were shipped in boxes with the same dimensions of large flat screen TVs, they began printing a large graphic of a flat screen TV on their bike boxes. Complaints dropped by 80%. Why? Because people will handle with care that which they believe to be valuable.”
Van Moof makes a very high-end bicycle and has become known globally for quality. The last line is what grabbed my attention: “Because people will handle with care that which they believe to be valuable.” My first thoughts were of handling with care our marriages, our children and grandchildren, our schools, friendships, employer/employee relationships, neighbors. Also I thought of how to handle with care our wilderness, oceans, forests, deserts and rivers. I want to handle with care our food sources, gardens, agriculture and farmers, ranchers and food suppliers. I want to handle with care my faith, prayer and silence, scripture and gospel instruction, giving and receiving, because I consider all these things mentioned to be valuable. Handle with care.
“Suppose one of you has only one sheep and it falls into a pit on the Sabbath; will you not lay hold of it and lift it out? How much more valuable is a human being than a sheep! So it is lawful to do good on the Sabbath.” Jesus