KIND BARS

Roz and I were introduced to Kind Bars as a gift from our son Ty. Since he gifted us, we have gifted others with these wonderful snacks. I recently read this article in Fast Company magazine concerning the founder of Kind Bars:

“Daniel Lubetzky gets choked up recalling how his late father survived a Nazi concentration camp between the ages of 9 and 15. “A German soldier saw that my dad was getting really weak and threw a potato in his direction,” he says. “It was a risk to do that. My dad told remarkable stories about how kindness helped him through, and he lived his life afterward always trying to make people’s lives better.” Lubetzky, at 45, founded Kind Healthy Snacks in 2004 partly to honor his father’s lessons in giving back to the world. Yes, the company makes artisanal treats that are reshaping the snack-bar category, but it also devotes a great deal of resources to crowd sourced charitable campaigns and other pro-social efforts. To Lubetzky, that translates into a company that he designates “not-only-for-profit.”

KIND reached one million dollars of sales in the first year. Today, KIND Bars are sold at more than 150,000 stores in the United States. In 2014, they sold over 458 million bars and granola pouches, almost doubling the sales of 2013. They have doubled in sales each year since.

Being Kind pays off.

“But love your enemies, do good, and lend, hoping for nothing in return; and your reward will be great, and you will be sons of the Most High. For He is kind to the unthankful and evil. Therefore be merciful, just as your Father also is merciful.” Jesus