STREETLIGHT EFFECT

Gurwinder Bhogal, author wrote:

“A police officer sees a drunkard searching under a streetlight and asks what the man has lost. The drunk says he lost his keys and the cop joins him in his search. After a few minutes the cop asks if the drunk is sure he lost the keys here, and the drunk says he’s not. The cop asks why he is searching here, and the drunk replies, “This is where the light is.”

The moral of the story is that people tend to search where it’s easiest to look. They get all their information from the first few search results, read the books that appear at the top of bestseller lists, and follow whatever topics are trending on social media.

The problem with such “streetlights” is that they reflect the behaviors, and cater to the desires, of the average human… If you want to avoid popular blind spots, avoid getting your info from popularity contests like top search results, “trending” algorithms, and bestseller lists.”

I’m headed over to the other side of the Pond to light a candle and have some Cuban Coffee and Caramel Corn and think about common ‘religious streetlights.’

“I am the light of the world. If you follow me, you won’t have to walk in darkness, because you will have the light that leads to life.” Jesus